Experian

Service
Content download

Experian were relaunching Financial Strategy Segments – a tool used by businesses to classify consumers by wealth and financial behaviours. To stir up interest in customers and prospects, they wanted to create content that pulled out some of the new insights and trends revealed in the data.

I worked with a regular client, B2B marketing agency Co-creation, to work out the messaging. Having completed the downloadable report, I wrote four blog posts looking at individual trends and consumer groups in more depth. The tone was informative yet accessible.

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“Kate is one of the best copywriters I’ve ever worked with. She has a unique ability to understand complex subjects – often from limited information – and craft simple, engaging copy, quickly. We’ve worked together on hundreds of projects and I’m always amazed at what she delivers back.

Emmeline Woodward
Co-creation Marketing

“I’ve worked with Kate on numerous projects over the years. Her copywriting is always spot on – pretty impressive considering some of the tricky briefs I’ve given her! I’d highly recommend her services.”

Sarah Cromack
Marketing Manager, Lateral Group

“I’ve worked with Kate on numerous projects over the years.
Her copywriting is always spot on – pretty impressive considering some of the tricky briefs I’ve given her! I’d highly recommend her services.”

Sarah Cromack
Marketing Manager, Lateral Group

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Further projects